Apollo Education Group
University of Phoenix Rebrand
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With more than 100 locations around the U.S. and an online-only study program, the University of Phoenix is among the biggest U.S. for-profit colleges and first to emphasize group discussion of university-approved curriculum and credit for life experiences. 

As Creative Director of Brand, I directed a holistic brand system aligning physical components such as signage and print, with digital experiences. Recruited, staffed and led an in-house team with the development of the new brand identity, visual expression, and oversaw the development and delivery of multiple assets. The rebrand is enabling the university to better tell their stories, deliver innovative products, and differentiate themselves in the for-profit education sector.
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The creative village hired included individuals I've worked with, taught, or known over the years. Their talent and deep experience made for impactful change. Many thanks to: 
Amy Barbaro, Todd Richards, Sharrie Brooks, Scott Hammond, Steve Goldstein, Lindsay Beaman, Brian Pobuda, Sam McMillian, Amy Low, Gabriella Rossi, and special thanks to Jeff Carino and Michael Collins for their elegant rendering of the Phoenix symbol. 
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When developing the look and feel, I used Doug Adesko's photographs to get the feeling right. Photography for
View Book and additional University of Phoenix imagery shot by Brian Pobuda. brianpobuda.com

San Francisco International Airport 
Rebrand
Luxon Carrà

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San Franciscans are very proud of the bay area and what it offers, from innovation and technology, to food and wine. The strategy behind the international terminal was for it to be a signature of the bay area–offer travelers cuisine and shops appreciated by locals while providing a world class airport experience. In addition to the new terminal was access to and from the airport via rapid transit.

The identity was inspired by the architecture, flight, connections, and San Francisco topography. Program encompassed multiple applications including: identity, print, templates, guidelines, security, environmental, uniforms, transportation, and web. 

In addition was the opening event identity, invitations, and print ads.
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Team
Vince Carrà, Creative Director
Jane Brown, Lead designer & identity/system design
Heather Miller, Design
Suffia Khanan, Design

Gensler
Gensler Rebrand
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Gensler is the largest global architecture and design firm with over 3,000 employees and 43 offices in the Americas, Europe, the Middle East, and Asia and has received much aclaim for building the second tallest building in the world, the Shanghai Tower, Shanghai, China.

Hired to work in the Firmwide Communications group as the creative lead of the new identity, brand expression, and communications program. At that time Gensler was going through tremendous growth, especially in Asia and the Middle East and the existing brand and communications were not meeting the needs in those markets.  Within my first two weeks I presented an argument in favor of a close-in approach to the identity but to develop a robust brand expression that would align with the people, culture, and exciting work Gensler was doing for their clients worldwide. As a result we expanded the team and scope.

The work shown represents two systems I designed, one utilized the final identity and the other a preliminary direction staging the wordmark in a changing color dot. The brand system had to work firm-wide, from marketers producing business development material to designers creating books, magazines, and interactive material. It needed to be highly flexible, be at home in multiple regions, and reflect the wide range of Gensler's expertise.
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Team
Mark Coleman, Director of Communications
John Parman, Editor and Brand strategy
Jan Lakin, PR Director and Brand strategy
Jane Brown, Design Director and designer
Mark Jones, Designer, identity designer
Jonathan Skulnick, Senior interaction and web designer

National Geographic Society
Member Engagement Platform
Dubberly Design Office
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National Geographic Society, in it's search to remain relevant in a world in which print magazines are disappearing, hired Dubberly Design to identify new opportunities to engage with members. Dubberly Design revealed that signals are everywhere: new forms of storytelling, citizen science, teaching and learning platforms, meeting up for fun and social change. The signals suggested a model of engagement connecting members to:
- other members
- explorers
- research
- content
- the diversity of life
- events
- the society and the future

The large format of the brochure was critical, it enabled a clear demonstration of how National Geographic could be a platform for community storytelling and the physical size, like the signals, is disruptive. 
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Team
Hugh Dubberly and Robin Bahr, Creative Directors
Michael Gallagher, Prototype web pages
Jane Brown, Prototype web pages and brochure design
Ryan Reposar, Diagrams
Paul Souza, Imagery 

Printing: Cenveo
Photo: Jack Stauffacher taken by
Chuck Byrne

Patagonia
Common Threads Recycling Program
Dubberly Design Office
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A well-loved global brand, Patagonia has one foot in retail and the other on a mission to save the planet. By encouraging people to buy less, and take better care of what they buy, Patagonia hopes to change behavior at the scale of its customers.

With Patagonia’s digital strategy team, DDO asked Patagonia to build a platform to engage its customers, suppliers, partners (and social networks) in changing their behavior and the world. The design work included defining membership engagement (connect people to make common cause) and creating service scenarios with in-store mobile applications and event kiosks.

I worked as part of the DDO team to develop the visual design of web pages, mobile apps, emails, and presentation documents.
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Team
Hugh Dubberly and Robin Bahr, Creative Directors
Paul Souza, Mobile app UX
Jane Brown, Visual Design web pages, mobile apps

National Geographic Society
Member Center Website
Dubberly Design Office
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National Geographic Society, a globally-recognized 125-year old brand has always been a member-based organization. The Society wanted to re-imagine membership: expand its reach, connect with a young, global audience, and build the foundation for an engaged social platform.

Dubberly Design designed the Member Center as the foundation for a digital membership platform. Hired to work in collaboration with the team from Dubberly Design and National Geographic, providing brand-driven visual design for all pages, forms, and modal windows.
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Team
Hugh Dubberly and Robin Bahr,
Creative Directors
Holger  Struppek, Interaction Design
Jane Brown, Visual Design 

Thank you Joanna Poz-Molesky and juntoscollective.org story.

Royal Air Maroc
Rebrand
Landor, Dubai
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Royal Air Maroc (RAM) is the only carrier that flies direct to Morocco from North America. RAM's director of brand approached Landor, Dubai to rebrand the airline to meet the expectations of the growing business traveler to the African continent.

The brand driver defined the positioning of RAM and served as the foundation for all creative explorations. The direction I developed was titled “Layers” based on the iconic, imperfect stripes found in the architecture, passageways, and textiles of Morocco. The horizontal and vertical positioning of the Layers graphic was inspired by pilot uniforms with the insignia on sleeves and epaulets. The vision for RAM was bold and vibrant, with heritage, nature, and culture captured through photography, and color palette. I worked on close-in refinements to the identity though the identity used in these exhibits was not one I worked but was developed by the Landor team.

Landor Dubai’s creative director Edwin Schmidheiny and I had worked together on airline programs in San Francisco. I brought experience and familiarity with his leadership to the team and in turn they taught me about the UAE, north Africa, working in three languages, and regional Arabic typography. __________________________________________
   
Team
Edwin Schmidheiny, Creative Director
Olivier Auroy, General Manager
Jane Brown, Design
Additional design (not shown) Nejib Ghanmi, Maya Nassif
Thanks to Lara Assouad Khoury for her Kufic script knowledge and typographic assistance

SC Johnson
Vecco Brand Concept 
MetaDesign, San Francisco
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SC Johnson contacted MetaDesign to develop an identity for a product in development called Vecco Rug Decor, aimed at young female DIYers. 

Vecco consisted of stencils and colorant created for use on rugs and carpets. Our brief was to come up with a product identity that was modern and expressed “inspiration” to budget-minded female consumers wanting to feel more confident about their own ability to create and shape their home environment. Our goal was to make Vecco look fun, simple to use, accessible, and demographically appropriate while staying within the perimeters of the brief. For the brand system we utilized elements derived from nature, architecture, a well as abstract shapes familiar to Vecco consumers.

Identity, Brand Expression guidelines, brand video, packaging, colorant can, and stencil packaging. Direction not selected by client.
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Team
Jane Brown, Creative Direction and design
Kim Applequist, Program Manager
Sean Ketchum, Strategist
Dante Carlos, Design 
Jeff Allison, Production
Bill Hill, Advisor and client liason

Re-Thinking Design
DMI Conference Identity 2009
MetaDesign, San Francisco
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The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world. The June conference was moderated by Roger Martin, then dean of Rotman School of Management. Speakers at the conference came from around the world, and represented industries and institutions as diverse as education, consumer electronics, auto industry, and consumer goods. 

Spring of 2009 remained a challenging time in the design community, many of my former students, including the best ones were not finding work. Having gone through two charrettes in graduate school I chose to set up a similar process for the conference. I contacted two of my former students, Peter Synak and Katie Freathy, to come in and work closely with Dante Carlos a MetaDesign designer in developing the identity system. It proved to be a great collaborative win for everyone. Peter was hired by Ammunition shortly afterward, we hired Katie Freathy, and DMI was very happy.

The dialog bubble, Peter Synak's direction, was selected and implemented for both the 2009 and 2010 conferences.
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Team
Bill Hill, Project Management
Jane Brown, Creative Director
Dante Carlos, Design Director
Katie Freathy, Designer
Peter Synak, Designer

Innerspace Foundation
Brand Development
MetaDesign, San Francisco
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Innerspace Foundation is a non-profit organization dedicated to promoting and supporting neuroengineering approaches, funding research for the development of technologies that can power brain-computer interfaces, and organizing prize-based neuroengineering competitions open to researchers around the world.

The founders came to MetaDesign in need of brand definition, an identity, and a web site. Through multiple workshops we developed a visual language framework, brand attributes, a Storytelling Toolbox that provided a basis for developing tactical communications, an identity and visual language. The primary audience would be scientists and neuroenginners our focus was about making Innerspace Foundation accessible to everyone, since their mission was to help all people.

My role was both creative director and designer. The statement developed by Meta’s David Summers “brain and computers happen to be the bookends to the interfaces, but it is the interface that presents the problem to solve” was the premise for the identity I developed.

Innerspace Foundation
Interface = IF
What if ______?
If.
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Team
Jane Brown, Creative Director
Kim Applequist, Project Manager
David Summers, Strategy and storytelling

ICF International 
2012 Annual Highlights Brochure
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ICF International is a 45 year old global provider of consulting services that deliver beneficial impact in areas critical to the world’s future, including energy, health, education, the environment, climate, and international development. ICF has more than 4,500 employees, 70 offices global office, and over 1600 clients in over 100 countries.

The VP of Corporate Communications contacted me to design 
the annual highlights brochure. ICF had grown exponentially through mergers and acquisition and needed a brochure that reflected their worldwide operations and services. I worked closely with the ICF team in San Francisco and Fairfax, Virginia to design a brochure that would resonate worldwide and explain, simply, the work ICF does and why it matters.
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Team
Lyn Hogan, VP of ICF Corportate Communications
Jane Brown, Design 
Beverly Goldblatt, ICF Project management 
Susy Dellveneri, Production 

McAfee
Consumer and Enterprise Packaging
MetaDesign, San Francisco
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McAfee is the world’s largest dedicated security technology company and approached MetaDesign to reinvigorate the packaging system and to express the company’s mission: liberating consumers from worry about PC threats.

The change from point products to comprehensive solutions was a strategy that moved away from literal metaphors towards a more emotional connection to the audience. I directed the team with the design of a unique, easily identifiable family of product packages differentiated through proprietary photography applicable to both consumer and enterprise. A total of thirty-two packages were created including multiple bilingual for Canada and Europe for consumer and enterprise

All package concepts were subjected to qualitative testing in the United States, Europe and Asia. 
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Team
Jane Brown, Creative Direction
Karen Sivak, Project management
Sean Ketchum, Strategist
Scott Hammond, Packaging designer
Dante Carlos, Design 
Jeff Allison, Production
Bill Hill, Advisor

Photography: David Martinez

Life Technologies
Brand Extension and Guidelines
MetaDesign, San Francisco
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Life Technologies required three guidelines in support of their newly created corporate brand, Life Technologies and two platform brands, Applied Biosystems and Invitrogen. 

The brand had been developed for Life Technologies, including the new identity and basic standards. Maryann Bell, Director of Brand and Creative, contacted MetaDesign to build a detailed communications system leveraging the new identity and guidelines for print, environmental, and advertising.

The guidelines visually expressed the brand through large, warm, full bleed photography, energetic colors, and robust typography. Inspiration and instruction thoughtfully combined.
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Team
Jane Brown, Creative Director
Jessica McNamara, Project Management
Gabriella Rossi, Templates
Janty Sumimoto, LT Project Management