National Geographic Society
Member Engagement Platform
Dubberly Design Office
__________________________________________
National Geographic Society, in it's search to remain relevant in a world in which print magazines are disappearing, hired Dubberly Design to identify new opportunities to engage with members. Dubberly Design revealed that signals are everywhere: new forms of storytelling, citizen science, teaching and learning platforms, meeting up for fun and social change. The signals suggested a model of engagement connecting members to:
- other members
- explorers
- research
- content
- the diversity of life
- events
- the society and the future
The large format of the brochure was critical, it enabled a clear demonstration of how National Geographic could be a platform for community storytelling and the physical size, like the signals, is disruptive.
__________________________________________
Team
Hugh Dubberly and Robin Bahr, Creative Directors
Michael Gallagher, Prototype web pages
Jane Brown, Prototype web pages and brochure design
Ryan Reposar, Diagrams
Paul Souza, Imagery
Printing: Cenveo
Photo: Jack Stauffacher taken by
Chuck Byrne
