Patagonia
Common Threads Recycling Program
Dubberly Design Office
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A well-loved global brand, Patagonia has one foot in retail and the other on a mission to save the planet. By encouraging people to buy less, and take better care of what they buy, Patagonia hopes to change behavior at the scale of its customers.
With Patagonia’s digital strategy team, DDO asked Patagonia to build a platform to engage its customers, suppliers, partners (and social networks) in changing their behavior and the world. The design work included defining membership engagement (connect people to make common cause) and creating service scenarios with in-store mobile applications and event kiosks.
I worked as part of the DDO team to develop the visual design of web pages, mobile apps, emails, and presentation documents.
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Team
Hugh Dubberly and Robin Bahr, Creative Directors
Paul Souza, Mobile app UX
Jane Brown, Visual Design web pages, mobile apps
