San Francisco International Airport
Rebrand
Luxon Carrà
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San Franciscans are very proud of the bay area and what it offers, from innovation and technology, to food and wine. The strategy behind the international terminal was for it to be a signature of the bay area–offer travelers cuisine and shops appreciated by locals while providing a world class airport experience. In addition to the new terminal was access to and from the airport via rapid transit.
The identity was inspired by the architecture, flight, connections, and San Francisco topography. Program encompassed multiple applications including: identity, print, templates, guidelines, security, environmental, uniforms, transportation, and web.
In addition was the opening event identity, invitations, and print ads.
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Team
Vince Carrà, Creative Director
Jane Brown, Lead designer & identity/system design
Heather Miller, Design
Suffia Khanan, Design
